I don't like cows milk, I can't stand the smell or the taste.
My parents offered and offered and offered until I was 8, then they finally gave up.
They tried heating it so it was warm, altering the taste with, like A&C said, golden syrup, and going half and half with formula (up until I was 5, they kept me on forumla until then

).
Keep trying though I guess, I'm not sure what I'll do with my dd, I hope she likes it like her dad does! I can't have milk now as it goes straight through me iygwim.
Have you tried heating it though?